Experimental retail could make a comeback. At the start of the final cycle, retailers looked for ways to survive as consumer habits changed and turned to experimental retail to drive traffic and increase footfall. The pandemic forced the industry to focus on selling online as stores closed by order of the government. However, now there is a glimmer of the return of experimental retail. An example is the artisan Michaels, The company is introducing new test-and-learn store concepts at two locations in Texas to improve the retail experience.
The concept starts with a new design that includes concrete floors, updated signage, and lower fittings. With this new design, customers can move around the store with ease. In addition, the concept will offer customers a complete experience with various new formats, including trend hubs for displaying niche items such as seasonal merchandise, art and custom frames, as well as Maker Spaces, a dedicated area for in-store courses and instructor-led projects .
The new concept will also take into account new health and safety guidelines related to the pandemic. First, Michaels will update its POS system with updated technology that will allow customers to shop and scan items as an in-store shop. The new system will also help businesses with curb and delivery services. Additionally, stores will follow all CDC health and safety guidelines, cleaning procedures, and social distancing requirements.
Retailers have learned develop quickly since then, e-commerce shopping has started. Indeed, the evolution of retail trade during this cycle has been a defining characteristic of retail trade. In some cases, some retailers have prepared these changes with the Flexibility to adapt during the pandemic.
The adoption of technology and digital tools was a huge part of the market that inadvertently prepared for the pandemic. Companies like Weitzman provided retailers with a proprietary digital platform to deliver shopping experiences online and on mobile devices. Weitzman specifically caters to small retailers and mom and pop shops. In addition, companies like Like, DoorDash and Uber eats provide direct communication with and services to tenants. These tools, which were in operation long before the pandemic, allowed companies to spin immediately after the pandemic broke out.
Like Michaels' new concept stores, Weitzman operates in Texas and works with tenants across the state. Michaels' test and learning concept store opens in McKinney and Plano.