Have you ever wondered what Jimi Hendrix's bedroom would be like if he were still alive today?
No? Well, a British company reimagined it anyway, along with contemporary bedrooms for four other historical figures: William Shakespeare, Queen Elizabeth I, Coco Chanel and Frida Kahlo. Neville Johnson, who makes bespoke furniture and stairs, hired iProspect, a public relations and creative agency, to create digital renderings modeled on each individual's style attributes and the homes he or she once lived in.
Mr Hendrix, it seems, would fit right in with the recent boho interior trend. His imaginary bedroom is a kind of upscale hippie loft with white walls, clashing Persian rugs, a leather stool, and other low furniture. Ms. Chanel's boudoir, on the other hand, retains her famous black and white palette and looks opulent but impersonal like a luxury hotel room (she lived at the Ritz in Paris).
The project may seem a bit random, like a pandemic-inspired PR stunt, but it's not exactly a one-off. iProspect did similar what-ifs for other clients, envisioning the New York that – with ambitious projects that were never built – could have been filled for Barratt London, a UK home builder, and modern pubs for the pub who were featured on the long run British TV show "Coronation Street" for David Wilson Homes, another home builder.
The idea is to create clickable content that isn't too close to what the brand is doing – but isn't far either.
"This is in no way one of Neville Johnson's furniture," said Sophie Rhone, digital PR manager for iProspect, referring to the bedroom renders. (Indeed, there is nothing for sale for a change.) "It's a pure fantasy."
Here are the results of the cheesy design board game.
