Lawsuit: Johnson & Johnson Focused Black Ladies in Advertising Child Powder

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Ben Crump

Attorney Ben Crump has teamed up again with New York City Napoli Shkolnik, this time suing Johnson & Johnson for marketing its baby powder to black women, many of whom have died of ovarian cancer.

Crump and Napoli Shkolniks Paul Napoli represent the National Council of Negro Women, which filed the lawsuit Tuesday in the Atlantic County Superior Court in New Jersey. At a news conference Tuesday, Crump said Johnson & Johnson began targeted advertising to black women in the 1990s after sales of its baby powder, which contained talcum powder with asbestos, slumped due to health concerns.

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