Lathrop GPM Trains Variety Lens on Franchise Business

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Lathrop GPM Trains Diversity Lens on Franchise Industry

Law firms want to increase their own diversity. And they are under pressure from customers to do just that. However, it is unusual for them to outsource their resources to diversify an entire industrial sector.

But that's a key goal of a new program from Lathrop GPM that is bringing in a Pulitzer-honored historian to launch a series designed to encourage greater involvement in the $ 670 billion franchise sector.

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