Cole Schotz to Defend Model Guide Going through Litigation Over Ceremony Help’s $700M Makeover

Rite Aid storefront on a sunny day

Cole Schotz partner Cameron A. Welch has entered an appearance for brand consulting firm Burns Group NYC in a pending trademark infringement lawsuit over Rite Aid’s $700 million rebranding. The action, filed March 28 in Pennsylvania Eastern District Court by Orrick, Herrington & Sutcliffe on behalf of design firm Brand Design Company Inc., contends that Rite Aid’s new logo uses a proprietary font owned by Brand Design. The suit asserts that Burns Group, which designed the Rite Aid logo, licensed the font but is expressly prohibited from using it in a logo. The case, assigned to U.S. District Judge Wendy Beetlestone, is 2:22-cv-01174, Brand Design Company, Inc. v. Rite Aid Corporation et al.

This suit was surfaced by Radar, a source for high-speed legal news and litigation updates personalized to your practice. Radar publishes daily updates on just-filed federal cases like this one. Click here to get started and be first to know about new suits in your region, practice area or client sector. Read the complaint here:


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