Advertising and marketing Agency Alleges Firm Supplied It With Ineffective Analytics

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Marketing firm Zeta Global filed a breach-of-contract lawsuit against PreciseTarget on Friday in Delaware Court of Chancery. The suit, filed by Morris James and Newman Du Wors, accuses PreciseTarget of providing useless analytics data regarding Zeta client Ralph Lauren’s existing and prospective customers. Counsel have not yet appeared for the defendant. The case is 2023-0164, Zeta Global Corp. v. PreciseTarget Inc.

This suit was surfaced by Radar, a source for high-speed legal news and litigation updates personalized to your practice. Radar publishes daily updates on just-filed federal cases like this one. Click here to get started and be first to know about new suits in your region, practice area or client sector. Read the complaint here:


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